Publisher's Synopsis
This book explores the current state and future trajectories of digital transformation for sustainability in the VUCA era, offering far-reaching insights for researchers, practitioners and policymakers. It serves as a robust academic supplement for advanced programs in information systems, business, management, and supply chain. It also guides readers through the market research process-from formulating questions to data collection and analysis-employing diverse methods such as case studies, qualitative, quantitative, and systematic literature reviews, with method-specific rationales to enhance practical understanding.
