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Digital Marketing on Pester Power and Family Buying Decisions

Digital Marketing on Pester Power and Family Buying Decisions

Paperback (11 Nov 2022)

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Publisher's Synopsis

In India, there is an existence of close interweaved family that embrace nuclear & joint pattern. Here people of different generations live together & have their lives shared in an interesting way through celebrating occasions, success & even failures. Indian families exhibit the key stimulus for running business or enjoying the luxuries. Children are to be considered as most valued assets for their parents & even grandparents..

Book information

ISBN: 9784861333606
Publisher: Neetu Jain
Imprint: Neetu Jain
Pub date:
Language: English
Number of pages: 142
Weight: 200g
Height: 229mm
Width: 152mm
Spine width: 8mm