Publisher's Synopsis
This book presents selected contributions from the Fourth International Scientific-Practical Conference (ISPC 2024), held on October 10-11, 2024, organized by IU International University, East European University, Adelphi University, and the E-Commerce Institute, with contributions from Asia, Africa, Europe, and the USA. It discusses the challenges and opportunities of digital transformation and AI in different industries and introduces advanced research and solutions from both academic and professional perspectives. The topics covered include artificial intelligence, digitalization in healthcare, legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education. One key topic is social commerce, including live shopping, as a blend of social media and e-commerce. The interaction between digitalization and sustainability is also explored. The growing influence of artificial intelligence in the financial sector is examined as well. Additionally, investigations into the impact of digitalization on the education sector and the labor market are included. All studies focus on the unique opportunities presented by digitalization and describe how these new potentials can be translated into concrete benefits. The book is an engaging read for researchers and professionals interested in digital management, one of the most significant developments of recent times.
