Publisher's Synopsis
Digital intelligence-the ability to understand and use the power of information technology-is becoming critical for organizations and managers to thrive in the global marketplace. The digital revolution is impacting almost every industry, functional area and business process, as Uber and Airbnb show. Success in the digital economy will require leaders and managers to invest in their own digital intelligence and that of their teams to navigate the ongoing transformations. Technical skills and knowledge are important in contemporary dynamic and growing economy, where technology provides a way to leapfrog competitors and accelerate growth. Managing and nurturing digital intelligence is not only key for economic success, but also necessary to achieve sustainable development for millions of consumers and workers at the base of the pyramid. This remarkable book by an expert and leading scholar on digital strategy tells you how to innovate digitally and make your organization future-ready.
