Publisher's Synopsis
Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not whether to implement e-business activites, but on finding and implementing the right e-business activities. The handbook shows managers and executives how to pick which e-business characteristics will work in their organization in order to become or remain competitive. It is a learning-focused guide that contains action-orientated agendas for e-business programmes aimed at enhancing the success of the organization. The text covers the e-business activites that best facilitate the accomplishment of organizational goals. The process involves six steps: enlisting e-expertise, analyzing on-line environment, establishing on-line direction, formulating on-line strategy, implementing on-line strategy and controlling on-line strategy. The book also contains surveys that managers can use to profile a company's on-line environment and one that helps readers determine which approach to their on-line presence best fits with their organization. A companion website also supports the book.
