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Differentiating Products, Change, and QR Codes

Differentiating Products, Change, and QR Codes - AMA-TV

Book (13 Jul 2016)

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Publisher's Synopsis

In this episode of AMA TV, fiction becomes fact, and small things get bigger. An unexpected product tie-in comes off prime-time television, while Jeffrey Hayzlett asks marketers to create tension in their office. Plus a bar code is poised to become a new sensation.

Book information

ISBN: 9781473986374
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.8
DEWEY edition: 23