Publisher's Synopsis
Excerpt from Differential Effects on Response Bias of Computer Vs. Conventional Administration of a Social Science Questionnaire: A Laboratory Experiment
Social scientists have encountered and have sought to control this phenomenon in applying diverse methodologies. Psychologists have strug gled with response bias in constructing and administering psychological tests. Sociologists engaged in survey research have also attended to this phenomenon, as have social psychologists who conduct laboratory experiments. It has also received dramatic attention in an appendix, How to Cheat on Personality Tests, in William Whyte's Organization Whatever the form of response bias, we run the risk of gathering.
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