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Dictionary of Marketing

Dictionary of Marketing Over 6,000 Terms Clearly Defined

1st edition

Paperback (01 Oct 2004)

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Publisher's Synopsis

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

Book information

ISBN: 9781904970040
Publisher: Bloomsbury Publishing
Imprint: A. & C. Black Publishers
Pub date:
Edition: 1st edition
Language: English
Number of pages: 304
Weight: 268g
Height: 205mm
Width: 137mm
Spine width: 15mm