Publisher's Synopsis
Arranged alphabetically, the 'Dictionary of Marketing Terms', fourth edition, lists 1000s of specialised businss terms and provides concise definitions. More than 4,000 entries alone cover the advertising industry.
4th Edition
Paperback (05 Aug 2008)
Not available for sale
Out of stock
Arranged alphabetically, the 'Dictionary of Marketing Terms', fourth edition, lists 1000s of specialised businss terms and provides concise definitions. More than 4,000 entries alone cover the advertising industry.
ISBN: | 9780764139352 |
Publisher: | Barron's |
Imprint: | Barron's |
Pub date: | 05 Aug 2008 |
Edition: | 4th Edition |
DEWEY: | 381.03 |
DEWEY edition: | 22 |
Number of pages: | 600 |
Weight: | 420g |
Height: | 180mm |
Width: | 109mm |
Spine width: | 15mm |