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Dictionary of Marketing Terms

Dictionary of Marketing Terms - Barron's Business Guides

4th Edition

Paperback (05 Aug 2008)

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Publisher's Synopsis

Arranged alphabetically, the 'Dictionary of Marketing Terms', fourth edition, lists 1000s of specialised businss terms and provides concise definitions. More than 4,000 entries alone cover the advertising industry.

Book information

ISBN: 9780764139352
Publisher: Barron's
Imprint: Barron's
Pub date:
Edition: 4th Edition
DEWEY: 381.03
DEWEY edition: 22
Number of pages: 600
Weight: 420g
Height: 180mm
Width: 109mm
Spine width: 15mm