Publisher's Synopsis
Arranged alphabetically, the Dictionary of Marketing Terms, third edition, lists 1000s of specialised businss terms and provides concise definitions. More than 4,000 entries alone cover the advertising industry.
3rd Edition
Paperback (25 Aug 2000)
Not available for sale
Out of stock
Arranged alphabetically, the Dictionary of Marketing Terms, third edition, lists 1000s of specialised businss terms and provides concise definitions. More than 4,000 entries alone cover the advertising industry.
ISBN: | 9780764112140 |
Publisher: | Barron's |
Imprint: | Barron's |
Pub date: | 25 Aug 2000 |
Edition: | 3rd Edition |
DEWEY: | 380.103 |
DEWEY edition: | 21 |
Number of pages: | 600 |
Weight: | 409g |
Height: | 178mm |
Width: | 107mm |
Spine width: | 28mm |