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Dictionary of Marketing Terms

Dictionary of Marketing Terms - Barron's Business Guides

3rd Edition

Paperback (25 Aug 2000)

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Publisher's Synopsis

Arranged alphabetically, the Dictionary of Marketing Terms, third edition, lists 1000s of specialised businss terms and provides concise definitions. More than 4,000 entries alone cover the advertising industry.

Book information

ISBN: 9780764112140
Publisher: Barron's
Imprint: Barron's
Pub date:
Edition: 3rd Edition
DEWEY: 380.103
DEWEY edition: 21
Number of pages: 600
Weight: 409g
Height: 178mm
Width: 107mm
Spine width: 28mm