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Dictionary of Marketing Terms

Dictionary of Marketing Terms - Barron's Business Guides

2nd Edition

Book (31 Dec 1996)

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Publisher's Synopsis

Provides definitions for a variety of terms associated with radio, television, print, and direct-mail advertising.

Book information

ISBN: 9780812017830
Publisher: Barron's Educational Series
Imprint: Barron's Educational Series
Pub date:
Edition: 2nd Edition
DEWEY: 380.103
DEWEY edition: 20
Language: English
Number of pages: 579
Weight: 431g
Height: 184mm
Width: 114mm
Spine width: 28mm