Development of Actions in the Process of Agricultural Marketing of Beans

With the purpose of proposing a group of actions for the improvement of the bean commercialization process, this study was carried out in the information markets of Oshomokyo and Germany, in the period between February and May 2022. This study was considered of exploratory-descriptive type because by its characteristics it was possible to discover a population, to know the behavior and qualities of the consumer in front of the products and to have knowledge about the tendency of supply and demand. A non-experimental design was used, with the use of scientific observation and research. The field information was collected in the information markets where 8 randomly selected consumers (customers) and 11 vendors were interviewed, 6 in Germany and 5 in Oshomokyo. The information collected was processed by means of tables and graphs in Microsoft Word and Excel for Windows 10. According to the results: The commercialization of beans is based on the sales model: producer-acquirer or intermediary-customer and consumer.