Publisher's Synopsis
Whether dreaming of your very own guest house or remodelling a well-established business, success in hotels and hospitality requires a plan, and this book is packed full of practical advice to help you on your journey.This book offers philosophical perspectives, as well as taking a real world approach to developing a hospitality business based around the 3P's (place, purpose and profit), utilising experience and expertise gained globally and offering useful practical insights into the successes. It looks at the methods and the psychology of decision making, communications, branding and marketing, as well as providing instruction on building a P&L, appraising real estate opportunities, developing your project and asset managing your investment. These multidisciplinary approaches and often complex concepts are decoded into easily digestible segments.Written by a hotel and hospitality expert with around 30 years of global experience, this book offers hospitality entrepreneurs and practitioners an important guide on getting into and surviving in the hospitality business.
