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Developing a Creative and Innovative Integrated Marketing Communications Plan

Developing a Creative and Innovative Integrated Marketing Communications Plan A Working Model

Paperback (11 May 1998)

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    Publisher's Synopsis

    • For advertising and marketing courses in the schools of business and journalism.
    • Able to be used as both a stand alone item or a supplement to current advertising books, this "how to" book focuses on the creation of an Integrated Marketing Communication (IMC) Plan .

    Book information

    ISBN: 9780137783335
    Publisher: Pearson Education
    Imprint: Pearson
    Pub date:
    DEWEY: 658.802
    DEWEY edition: 21
    Language: English
    Number of pages: 185
    Weight: 402g
    Height: 254mm
    Width: 208mm
    Spine width: 11mm

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