Delivery included to the United States

Developing Successful Sport Sponsorship Plans

Developing Successful Sport Sponsorship Plans - Sport Management Library

Fourth edition

Paperback (15 Jul 2013)

Not available for sale

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Securing sponsorship deals in sport is more important than ever, but it also presents numerous challenges during difficult financial times. Readers of this revised fourth edition of Developing Successful Sport Sponsorship Plans will learn how to overcome the challenges of securing quality sponsorship agreements. Internationally acclaimed author David K Stotlar guides readers in a step-by-step, sequential process of how to build a quality sponsorship proposal that ensures success. Most of the following chapters also include worksheets that will assist readers in constructing a sponsorship proposal: Understanding Sport Sponsorship; Prospecting for Sponsors; Identifying Sponsor Needs; Olympic Sponsorship Opportunities; Individual Athlete Sponsorships; Financial Implications; Developing Successful Sport Sponsorship Proposals; Securing Sponsorship Agreements. The intent of the book is simple: to provide a workbook that assists readers in creating a sponsorship proposal through well-defined, industry-proven protocol and following that up by securing and managing sponsorship agreements.

Book information

ISBN: 9781935412564
Publisher: Fitness Information Technology
Imprint: Fitness Information Technology
Pub date:
Edition: Fourth edition
DEWEY: 796.0698
DEWEY edition: 23
Language: English
Number of pages: vii, 126
Weight: 266g
Height: 179mm
Width: 254mm
Spine width: 8mm