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Developing Emotional Appeals in Internet Advertising

Developing Emotional Appeals in Internet Advertising A Study of Contributing Factors Involved in Provoking Emotional Appeals

Paperback (25 Nov 2008)

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Publisher's Synopsis

Book information

ISBN: 9783640218059
Publisher: Bod Third Party Titles
Imprint: Grin Verlag
Pub date:
Language: English
Number of pages: 20
Weight: 54g
Height: 216mm
Width: 140mm
Spine width: 2mm