Publisher's Synopsis
Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
Book (08 Jun 2016)
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Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.
Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.
ISBN: | 9781473988811 |
Publisher: | SAGE Publications Ltd |
Imprint: | SAGE Publications Ltd |
Pub date: | 08 Jun 2016 |
DEWEY: | 658.575 |
DEWEY edition: | 23 |
Language: | English |