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Developing Consumer Goods

Developing Consumer Goods - SAGE Video Case Studies

Book (08 Jun 2016)

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Publisher's Synopsis

Professor Jelana Spanjol talks about new product development and relationships. A manufacturer at once has to consider its client base and the retailers that carry its products, striving to please both at the same time.

About the Publisher

SAGE Publications Ltd

Over 700 journals, including those of over 298 learned societies and institutions, and over 800 books a year across a broad range of subject areas including business, humanities, social sciences, and science, technology, and medicine.

Book information

ISBN: 9781473988811
Publisher: SAGE Publications Ltd
Imprint: SAGE Publications Ltd
Pub date:
DEWEY: 658.575
DEWEY edition: 23
Language: English