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Developing Business Strategies

Developing Business Strategies - Wiley Series on Marketing Management

3rd Edition

Book (15 Mar 1992)

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Publisher's Synopsis

This guide includes advice on strategic planning and related topics such as external analysis, differentiation, pre-emptive strategic moves, internal analysis, sustainable competitive advantages and more.

Book information

ISBN: 9780471557227
Publisher: Wiley
Imprint: Wiley
Pub date:
Edition: 3rd Edition
DEWEY: 658.4012
DEWEY edition: 20
Language: English
Number of pages: 394
Weight: 662g
Height: 235mm
Width: 158mm
Spine width: 24mm