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Detroit Venture Partners, Customer Data, and Branding

Detroit Venture Partners, Customer Data, and Branding - AMA-TV

Book (14 Jul 2016)

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Publisher's Synopsis

This chapter of AMA TV discusses how to give brand delivery a polish. The story begins with an urban renewal campaign for the city of Detroit and ends with redefining a brand as a promise.

Book information

ISBN: 9781473985957
Publisher: American Marketing Association
Imprint: American Marketing Association
Pub date:
DEWEY: 658.827
DEWEY edition: 23