Publisher's Synopsis
This chapter of AMA TV discusses how to give brand delivery a polish. The story begins with an urban renewal campaign for the city of Detroit and ends with redefining a brand as a promise.
Book (14 Jul 2016)
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This chapter of AMA TV discusses how to give brand delivery a polish. The story begins with an urban renewal campaign for the city of Detroit and ends with redefining a brand as a promise.
ISBN: | 9781473985957 |
Publisher: | American Marketing Association |
Imprint: | American Marketing Association |
Pub date: | 14 Jul 2016 |
DEWEY: | 658.827 |
DEWEY edition: | 23 |