Paperback (16 Oct 2003)
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David Simmonds' book focuses on the blend between theory and practice. It will not be (merely) a `how-to¿ set of checklists for operational practitioners, nor (just) an academic review of the literature for strategic managers. Instead, each chapter will specifically combine the relevant thinking with appropriate real-life evidence, through the use of pedagogical features.
| ISBN: | 9780852929926 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill Education |
| Pub date: | 16 Oct 2003 |
| DEWEY: | 658.312404 |
| DEWEY edition: | 21 |
| Number of pages: | 226 |
| Weight: | 432g |
| Height: | 246mm |
| Width: | 177mm |
| Spine width: | 15mm |
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