Designing World-Class E-Learning How IBM, GE, Harvard Business School, and Columbia University Are Succeeding at E-Learning

"Schank's success designing teaching software has made him a much sought after figure among businesses, military clients, and universities." - "The New York Times". The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. "Designing World-Class e-Learning" explores on-line learning - today's hottest business training topic - and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations. Roger Schank, a leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves: e-Learning by doing; encouraging learners to fail - and learn from failure; just-in-time storytelling from experts; and powerful emotional impact.