Publisher's Synopsis
Drawing on over ten years of research, the author cites examples from such successful companies as Hewlett–Packard, Apple Computer, MCI, Marriott, Frito–Lay, McDonald′s, Pizza Hut, and Citibank to show how organization design supports policies, behaviors, and performanceand tells what leaders can and must do to effect the process. Galbraith analyzes the four key forces shaping today′s organizationsbuyer power, variety, change, and speedand shows how to design a state–of–the–art organization that can create effective, rapid responses to customer demands.
