Publisher's Synopsis
Good product design in terms of both performance and appearance can make an enormous impact on a company's ability to compete in markets around the world. - - Design and Corporate Success shows how just influential good design can be from the viewpoint of leading British product designers, corporate identity specialists and senior company executives. - - The book includes interviews with a galaxy of the UK?s leading designers and corporate identity experts contributions from senior managers at Rover, Black and Decker, Electrolux, international furniture maker Steelcase Strafor, plus four export-led SMEs. - - Drawing on their experience, Rassam shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes. For anyone involved in the development of competitive advantage in their product range, this book is an essential guide.
