Publisher's Synopsis
This book is written for business individuals in a position to provide, support, use and/or enhance enterprise communications: Video and media managers; video producers; visual and electronic graphics specialists; webmasters; IT and telecommunications specialists; trainers and educators; merchandising and marketing executives; and executive management and corporate communicators. It is a resource for information of, from and about enterprise communications that: Provides an overview of driving applications in the enterprise: Communications, training and education, and merchandising-based advertising, marketing and promotions. Generates ideas and inspiration to implement systems and solutions that improve communications throughout your organization. Helps you understand the needs and requirements of your customers, as well as other functional support groups in your organization. Provides a perspective of what your peers are doing in other organizations. Gets everyone in your organization involved in the delivery of visual communications, on the same page. Will be a quick reference guide for definitions, terms and acronyms. The Figures and information included in the Charts, Tables and Resource Section can be a quick reference tool and a helpful desktop guide. Contents: In the first two sections, Enliten's Randy Palubiak covers key considerations and perspectives to address when selecting the method(s) of delivering your content, including criteria and guidelines comparing Terrestrial, Satellite and Hard Media delivery options. Enliten's Chief Technologist, Edward Behan provides an overview and perspective on technologies, formats and standards that will affect how we communicate today and into the future as he covers advanced video compression technology, MPEG-4, Windows Media 9 and other topics of interest. In his section, Instructional Media Selection Guide for Distance Learning, Dr. Jolly Holden addresses the strengths and weaknesses of delivering instructional media for Distance Learning and provides instructional strategies to support Distance Learning. In the section In-Store Digital Media Networks, Adrian Weidmann provides an intriguing perspective on how "The confluence of audio, video, graphics, computer and network technologies gave birth to the promise of digital signage networks" and how a finely tuned business model can help retailers grow revenue and build margin. Glenn Fishering applies his video production experience to address Production Considerations for Webcasting & Streaming. As chief engineer for Home Depot Television, Bruce Covey shares his thoughts and perspectives on key considerations and issues about in-house media production and broadcast facilities. In the section on Guidelines for Building a Cost Model, Palubiak provides cost comparisons between various delivery methods for both a one-time event and for regularly provided programming over an extended period. A selection of case studies and success stories from and about enterprise organizations may provide ideas and perspectives on how others have addressed challenges similar to those you face.
