Publisher's Synopsis
The goal of this special issue was to address the above research gaps and to extend our knowledge about the deliberate lookalikes and their effects on firms, brands, and consumers. We received 17 submissions from around the world (Australia, Bangladesh, Taiwan, China, India, France, UK, Brazil, and Turkey) and all these papers were subjected to the standard double-blind peer-review process, which included reviews by two or three reviewers. At the culmination of the review process, we accepted five manuscripts for final publication (acceptance rate 29%). These five manuscripts use diverse methodological approaches and measurement methods. Specifically, this special issue contains a conceptual article (Evans, Starr, and Brodie, 2019), two articles using qualitative methodologies, including an ethnographic study (Cova and Cova, 2019) and semistructured interviews (Cekirdekci and Latif, 2019), and two articles using experimental studies (Pathak, Velasco, and Calvert, 2019; Le Roux, Thebault, and Roy, 2019)
