(01 Aug 2000)
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The Web poses fundamental questions about a company's marketing and branding strategy. This work shows how marketing on the Web should be integrated into the overall corporate marketing plan, and offers practical strategies that can be put to work immediately.
| ISBN: | 9780761525325 |
| Publisher: | Prima venture |
| Imprint: | Prima venture |
| Pub date: | 01 Aug 2000 |
| DEWEY: | 658.84 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 380 |
| Weight: | 657g |
| Height: | 234mm |
| Width: | 165mm |
| Spine width: | 38mm |
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