Hardback (26 Mar 2025)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
"The integration of AI into marketing strategies and the development of the AI marketing matrix have become crucial tools for understanding and decoding consumer behavior. This book is driven by the rationale that understanding this revolution is vital for marketers, businesses and researchers seeking to stay relevant in a rapidly evolving landscape"--.
| ISBN: | 9798369385883 |
| Publisher: | IGI Global Scientific Publishing |
| Imprint: | IGI Global Scientific Publishing |
| Pub date: | 26 Mar 2025 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 23/eng/20250131 |
| Language: | English |
| Weight: | -1g |
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