Daytime Television Programming - Routledge Library Editions. Broadcasting

Marilyn J. Matelski

Paperback (04 Jun 2025)

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Publisher's Synopsis

Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9781032621913
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	04 Jun 2025
DEWEY:	791.450236
DEWEY edition:	23
Language:	English
Number of pages:	90
Weight:	170g
Height:	234mm