Publisher's Synopsis
This book, intended specifically for business students with an elementary knowledge of data processing or management information systems, presents database technology first and then proceeds to cover topics associated with applying the technology in organizations. It introduces the major concepts and objectives of database management with a brief historical overview, treats pragmatic considerations as well as theoretical and technical aspects, and covers managerial issues associated with implementing database concepts in organizations and getting the maximum benefit from the technology.;The cloth edition of this book was published in March 1985.
