Data Mining Building Competitive Advantage

"Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line ...Groth takes a very complex and vast field and makes it comprehensible." Miguel A. Castro, Ph.D., President, Dovetail Solutions Data mining business solutions-practical, up-to-date, and hands-on! With data mining, you can achieve competitive advantage from the data youve already paid to compile. Data Mining: Building Competitive Advantage shows you how. You wont just learn the theory and concepts of data mining; youll discover how to apply them-hands-on, through real applications! Coverage includes: * Case studies in banking, finance, retail, healthcare, direct marketing, and telecommunications * The data mining process, start to finish * Todays newest, most successful approaches and algorithms * Data mining pitfalls-and how to avoid them * A close look at industry-leading tools from Angoss and RightPoint Whether youre a manager, marketer, consultant, analyst, or database professional, Robert Groth will help you master data mining-and deliver all the competitive advantage it promises.;About the CD-ROM The accompanying CD-ROM includes full trial editions of two of the worlds leading desktop data mining tools, Angoss KnowledgeSEEKER? and RightPoint DataCruncher.