Publisher's Synopsis
Turn Data into Growth-Driving Insights for Sales Operations Leaders
Do you struggle to derive strategic meaning from endless data? Are your teams stuck reacting instead of planning ahead?
Most organizations overload on metrics yet starve for insights. But for sales leaders who can transform statistics into stories that speak to decision makers, data becomes an instrument for influence, not just reporting.
In "Data Driven Sales Ops", you'll discover:
- How to spot crucial performance gaps, risks and opportunities in data trends over time
- Ways to quantify marketing tactics and selling behaviors driving revenue outcomes
- Methods to predict sales results incorporating risk scenarios based on historical patterns
- Approaches for analyzing customer segments, product portfolios and process stages needing optimization
- Tools to benchmark competitor positioning and growth to inform your strategy
- Best practices for data-driven storytelling across visual, narrative and humanizing elements
- Applications to drive adoption and alignment around analytics-based decisions
Through frameworks and examples from sales operations, you'll learn to craft compelling data stories that inspire belief, align teams and spark positive change.
If you're ready to increase enterprise data fluency for sustainable growth, this book is for you.
