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Data-Driven Marketing

Data-Driven Marketing Targeting That Hits the Bullseye

Paperback (26 Oct 2024)

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Publisher's Synopsis

Discover the world of data-driven marketing and gain insights into its evolution, strategies, and best practices. From understanding the role of data and technology to crafting effective marketing strategies and analyzing customer data, this comprehensive guide offers practical guidance for marketers in the digital age. Explore targeted advertising and personalized campaigns, optimize marketing channels, harness the power of analytics, and navigate the complex landscape of data privacy, security, and ethics.

Book information

ISBN: 9781779661876
Publisher: Technical Press Cintech
Imprint: Technical Press Cintech
Pub date:
Language: English
Number of pages: 524
Weight: 694g
Height: 229mm
Width: 152mm
Spine width: 27mm