Audio-visual / Multimedia Item (26 Oct 2015)
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How organizations can deliver significant performance gains through strategic investment in marketing. In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted.
| ISBN: | 9781119198666 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 26 Oct 2015 |
| DEWEY: | 658.83 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 320 |
| Weight: | 666g |
| Height: | 250mm |
| Width: | 150mm |
| Spine width: | 15mm |
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