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Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay

Hardback (27 Dec 2024)

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Paperback (27 Dec 2024) $207.10

Publisher's Synopsis

"The primary aim of this book is to provide a comprehensive understanding of how artificial intelligence (AI) and digital marketing are being utilized in the sphere of public or professional (industry) governance and to critically examine the implications these technologies have on privacy and public policy"--.

Book information

ISBN: 9798369369456
Publisher: IGI Global
Imprint: IGI Global
Pub date:
DEWEY: 381.142
DEWEY edition: 23/eng/20250108
Language: English
Weight: -1g