Revised and updated, 4th Edition
Book (31 Dec 1996)
Not available for sale
Out of stock
First published in 1967 and here revised from the 1987 edition, a textbook and reference on areas of public relations ranging from its history to current strategies and the benefits and pitfalls of working with outside agencies. Among the aspects considered are staffing and budgeting, measuring problems and results, media relations, trade publicati
| ISBN: | 9780850132373 |
| Publisher: | Dartnell Corp. |
| Imprint: | Dartnell Corp. |
| Pub date: | 31 Dec 1996 |
| Edition: | Revised and updated, 4th Edition |
| DEWEY: | 659.2 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 465 |
| Weight: | 861g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 39mm |
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