Hardback (08 Oct 2002)
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This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.
| ISBN: | 9780470848227 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 08 Oct 2002 |
| DEWEY: | 658.827 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 192 |
| Weight: | 454g |
| Height: | 239mm |
| Width: | 159mm |
| Spine width: | 21mm |
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