Paperback (01 Jan 2001)
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Featuring several case studies, this insightful and provoking text shows how real, bottom-line benefits can be quickly achieved by offering a unique customer experience and adopting a single view approach to customer, product and relationship information.
| ISBN: | 9780852976821 |
| Publisher: | Financial World |
| Imprint: | Financial World |
| Pub date: | 01 Jan 2001 |
| DEWEY: | 658.812 |
| DEWEY edition: | 21 |
| Number of pages: | 125 |
| Weight: | 410g |
| Height: | 218mm |
| Width: | 154mm |
| Spine width: | 12mm |
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