Delivery included to the United States

Customer-Oriented Marketing Strategy: Theory and Practice

Customer-Oriented Marketing Strategy: Theory and Practice

Paperback (30 Mar 2013)

Save $2.97

  • RRP $24.97
  • $22.00
Add to basket

Includes delivery to the United States

10+ copies available online - Usually dispatched within 7 days

Publisher's Synopsis

What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.

Book information

ISBN: 9781606495209
Publisher: Business Expert Press
Imprint: Business Expert Press
Pub date:
DEWEY: 658.812
DEWEY edition: 23
Language: English
Number of pages: 160
Weight: 260g
Height: 229mm
Width: 153mm
Spine width: 9mm