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Customer Communications in Marketing, 2003-2004

Customer Communications in Marketing, 2003-2004 - CIM Coursebook

Paperback (01 Jul 2003)

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Publisher's Synopsis

Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.

Book information

ISBN: 9780750659550
Publisher: Butterworth-Heinemann
Imprint: Butterworth-Heinemann
Pub date:
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 248
Weight: 702g
Height: 297mm
Width: 210mm