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Customer Clubs and Loyalty Programmes

Customer Clubs and Loyalty Programmes A Practical Guide

Hardback (30 Jul 1998)

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Publisher's Synopsis

Butscher's step-by-step guide explains the key to customer loyalty lies in identifying and offering your customers the right mix of financial and non-financial benefits.

Book information

ISBN: 9780566080241
Publisher: Gower
Imprint: Gower
Pub date:
DEWEY: 658.812
DEWEY edition: 21
Language: English
Number of pages: 267
Weight: -1g
Height: 163mm
Width: 242mm
Spine width: 19mm