Publisher's Synopsis
With examples and case studies involving Qantas, Ansett, Hertz, David Jones, ANZ Bank, OPSM, Amcal, McDonald's and many others, this is a book that tells you what customer care is really all about in the 1990s.
About the Publisher
Allen & Unwin is Australia's leading independent publisher and has been voted "Publisher of the Year" twelve times including the inaugural award in 1992 and ten times since 2000. We publish around 250 new titles each year including literary and commercial fiction, a broad range of general non fiction, academic and professional titles and books for children and young adults. Our imprints include Allen & Unwin, Arena, Crows Nest and Inspired Living (MBS).
