Publisher's Synopsis
In the second of two issues devoted to understanding the diverse cultures that make up the American giving public, the contributors examine how ethnic heritage, gender, wealth, and values influence charitable behavior providing fundraisers with a predictive tool that can assist them in strategy development and increasing the value of their efforts. This is the 8th issue of the quarterly journal New Directions for Philanthropic Fundraising. For more information on the series, please see the Journals and Periodicals page.
