Book (01 Jan 2005)
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Focusing on the role of advertising in the process of social mobilization and modernization in Nigeria, this book examines the cultural reflections, the nature and characteristics of the messages, and the values and symbols conveyed in Nigerian mass media advertisements.
| ISBN: | 9780773461628 |
| Publisher: | E. Mellen Press |
| Imprint: | E. Mellen Press |
| Pub date: | 01 Jan 2005 |
| DEWEY: | 338.9669 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 300 |
| Weight: | 580g |
| Height: | 235mm |
| Width: | 158mm |
| Spine width: | 31mm |
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