Publisher's Synopsis
In addition to the complete text of Edward Bernays's seminal 1923 classic Crystallizing Public Opinion, this comprehensive edition of Bernays' work also includes his classic 1947 essay, The Engineering of Consent, on the application of scientific principles and practices to the task of getting people to support ideas and programs, as well as selections of Bernays's other writings on education, war propaganda, and polling. Taken together, this book offers an excellent introduction to a man whose ideas are considered the single most important influence on modern propaganda and spin.
