Paperback (27 Aug 2003)
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Out of stock
Designed to be used alone or packaged WITH ANY core texts in consumer behavior. (Price in package, $10.)
This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package with Solomon's Consumer Behavior text use ISBN 0131850563 or to package with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other package ISBNs-contact your Prentice Hall representative.
| ISBN: | 9780131133228 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 27 Aug 2003 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 85 |
| Weight: | 220g |
| Height: | 279mm |
| Width: | 216mm |
| Spine width: | 6mm |
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