Publisher's Synopsis
As one of the world's premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools. This exceptional audiobook reveals 21 proven, practical techniques listeners can use to immediately begin generating a stream of productive ideas, including how to accomplish the following: • Stimulate the three primary triggers to creativity • Inspire a creative mindset in staff through recognition, rewards, and environment • Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles • Ask focused questions to generate elegant solutions • Understand the difference between mechanical and adaptive thinking • Rigorously evaluate new ideas—without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, this career-changing audiobook helps anyone tap into the root source of their ow.
