3rd Edition
Paperback (01 Oct 2008)
Not available for sale
Out of stock
The right creative strategy can mean the difference between success and failure in any direct or interactive marketing programme. The new third edition of this text has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media.
| ISBN: | 9781933199023 |
| Publisher: | Racom Communications |
| Imprint: | Racom Communications |
| Pub date: | 01 Oct 2008 |
| Edition: | 3rd Edition |
| DEWEY: | 658.872 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 502 |
| Weight: | 835g |
| Height: | 235mm |
| Width: | 185mm |
| Spine width: | 25mm |
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