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Creative Strategy in Advertising

Creative Strategy in Advertising

10th Edition, International Edition

Paperback (08 Apr 2010)

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Publisher's Synopsis

CREATIVE STRATEGY IN ADVERTISING, International Edition provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.

Book information

ISBN: 9781424069071
Publisher: Cengage Learning
Imprint: Wadsworth
Pub date:
Edition: 10th Edition, International Edition
DEWEY: 659.132
DEWEY edition: 22
Language: English
Number of pages: 328
Weight: 630g
Height: 253mm
Width: 204mm
Spine width: 15mm