7Revised Edition
Paperback (31 Aug 2000)
Not available for sale
Out of stock
This work focuses on the idea that good advertising always starts with understanding of people and an awareness of their needs. It moves through the creative process step-by-step, first focusing on the creative person, then on strategy and problem solving.
| ISBN: | 9780534557843 |
| Publisher: | Wadsworth |
| Imprint: | Wadsworth |
| Pub date: | 31 Aug 2000 |
| Edition: | 7Revised Edition |
| DEWEY: | 659.1 |
| Language: | English |
| Number of pages: | 336 |
| Weight: | 590g |
| Height: | 250mm |
| Width: | 200mm |
| Spine width: | 13mm |
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