8th Edition
Paperback (31 Dec 1969)
Not available for sale
Out of stock
Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative process step by step. Complementing the instructions are examples of layouts and ad copy, giving students the tools to create their own advertising.
| ISBN: | 9780534625108 |
| Publisher: | Wadsworth |
| Imprint: | Wadsworth |
| Pub date: | 31 Dec 1969 |
| Edition: | 8th Edition |
| DEWEY: | 659.132 |
| DEWEY edition: | 22 |
| Number of pages: | 336 |
| Weight: | 635g |
| Height: | 260mm |
| Width: | 210mm |
| Spine width: | 13mm |
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